External events are useful prompts for your content. But, it seems like there are awareness days for absolutely everything (although if you wonder why some are more successful than others, you might want to see my top three reasons why some are not worth the effort). And content made up just of awareness days probably […]
Blogging for business
90% of my content is pointless. And so is yours. But which 90%?
Apologies to John Wannamaker for mangling his quote about advertising, and for anyone offended by my doubting of their content. But I’d stand by it, and even say 100% of our content is pointless if we don’t review and know what is working for our customers and, ultimately, for our business and learning from it. […]
Curve balls, lemons and your content: what would you do?
There are very few things in life that are certain. I mean, I’m pretty sure that Christmas Day is still December 25th. February will still follow January. If you’re in the calendar business, then you’d think that years of there being a Bank Holiday on the first Monday in May wasn’t set to change. […]
How to solve a seasonal headache for your customers this Christmas
Sorry to mention the C-word, but for many people the half-term holidays, Halloween, the clocks going back…any of these signal the start of the festive season countdown. If you run a product business with a final quarter bias, then you’ll have been in Christmas mode for months. But whatever kind of business you run, […]
Taking a short break
I’m taking a couple of weeks off from posting here. I am in the middle of relocating, so seem to have spent most of my time surrounded by packing boxes, bubble wrap and tape. I’m enjoying the prospect of downsizing, not just my home but also all the things that we keep in our […]