. So, the mayhem of Black Friday has passed. Can I just put out a cheer for those businesses who chose to ignore the whole thing or do something different — honourable mention to Lift in Southwold who gave 20% of proceeds that day to Shelter, and 200 Degrees Coffee locally to me who […]
General
Bringing the spirit of punk to your content
Today is Punk for a Day Day. Punk, the great distruptor of music in the 1970s. A spirit of rebellion, doing away with the technically excellent sound of the the musicians before them. Counter culture. Revolutionary. Disruptive. Isn’t that what you need in your content today? So, what if you were more punk? What […]
My best tool for engaging content in 2019
Today is Improve Your Office Day, and I wanted to share the one thing that I rely on for content throughout the year. In fact, so much so, that next year I am thinking of getting two. Now, we’re not talking about the latest laptop from Apple or a new digital camera. It’s not a […]
The power of original thinking and on not being the first to market
Original thinking is something lots of people think is just the remit of a very clever through. Steve Jobs. Elon Musk. Colonel Sanders. I had some time on the train to London recently and downloaded a few TED talks to watch. These three gave me something different to think about. Here’s why I’d watch […]
Why you need to write a content marketing strategy, even as a small business
Content marketing strategy can sound like one of those intimidating things. Bear in mind, there are very few businesses, particularly successful ones, that don’t have a plan for what they do. The most successful ones have a clear view on why they’re in business, as well as how they do the “what” of their […]