There are so many things on a small business owner’s to-do list, all of the time. Quite often there’ll be an entry that reads “do content marketing”. They’re just not sure why, and so it gets put off. Apparently, everyone’s doing it, so they are pretty sure they should be too. Except there’s a […]
General
What books are on your reading list for this autumn?
As I’m sat at the table to write this, I’m wrapped up in a jumper for the first time in months (other than to combat over-active air-conditioning on occasion). There’ll be someone saying at some point that it’s the last Bank Holiday until Christmas (except for the very wise Scots). And there’s definitely a […]
What are the true icons of your business?
If you are a skincare or cosmetics fan of a certain age, that elusive thing of a “millenial”, then you’ll probably know what that photo is of. It’s an icon. To most people, it’ll look like a semi-transparent, pink bubble wrap wallet. If you’re in the know, then there were probably excited squeals. And […]
Why hire a freelance content writer or copywriter?
What’s the reaction when you tell people what you do for a living? If you’re a dentist, or a vet, or a doctor, then everyone gets that you did a large amount of training, so probably never try to tell you how to do your job. If you’re a programmer or a personal trainer then […]
What’s the real value of your story?
Every product or service comes with a story. Someone tells you the story; you tell yourself the story. The story is part of the justification, even to ourselves, of the price. The most beautiful bag in the world Years ago, a client sent me a thank you gift. The most beautiful […]