They say a picture counts for a thousand words. So, if you’re going to use photos, then best make them good ones. In fact bad photos will really not cut it anymore. Everyone is used to a much more sophisticated level of visuals, so you’ve got to really think about the quality of what […]
People and Views
Celebrating the joy of language on English Language Day
This is not the blog post I set out to write, but thanks to interventions from Siri then here goes. Today I want to celebrate the sheer beauty and power of language, as this is a day all about words. Today is English Language Day, not to mention Shakespeare’s birthday and the anniversary of […]
Dorset Moonshine – a quick plug and some thank yous
I just wanted to share the launch of Dorset Moonshine, a book I’ve contributed a piece to, particularly for those of you who enjoy a good cocktail. Or two. The book was created by Dorset based photographer, Richard Budd. I love the fact that the stories developed quite organically, with one bartender recommending the […]
Can Twitter build your brand?
Anyone remember Twitter? It’s had more death knells than the death of blogging itself. But done well, it still can connect your brand to individuals in a very personal way, allowing you to respond with personality, with humour and with timeliness. Don’t underestimate the power of any of those things in building any kind of […]
David Hieatt says you should not hire me as a writer: 3 reasons why I agree
Not the greatest endorsement from a marketing genius, and a great storyteller. Not great any time, but particularly when your business is quite new. Now, just to be clear, David wasn’t picking on me personally. He was answering a question about whether he thought you could delegate or outsource writing. His answer was […]