I intrigued, puzzled and bemused at a story last week about Estee Lauder creating “micro-storytelling” as a new strategy. Heralded as something new, it means they are going to stop telling just one story and tell a few smaller ones. Hmm. That doesn’t sound that new to me. But it probably is very new to […]
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What’s the value of gratitude to your business?
Tomorrow is World Gratitude Day. For many of us, it just being a Friday is a reason to be grateful. Being thankful is an amazing thing for making people feel noticed, appreciated and valued. Just think of how the opposite makes you feel. If you’ve got teenagers, you might be used to this scenario, […]
99 Days to Christmas: time to finally get your content sorted
If you’re in food and drink related businesses, you probably don’t need me to tell you we’re in the run into Christmas trading period. New products and menus have been created. Production schedules have been created, possibly already underway. Orders from retailers have been received and planned for. If you’re a restaurant then Christmas […]
The power of original thinking and on not being the first to market
Original thinking is something lots of people think is just the remit of a very clever through. Steve Jobs. Elon Musk. Colonel Sanders. I had some time on the train to London recently and downloaded a few TED talks to watch. These three gave me something different to think about. Here’s why I’d watch […]
Why you need to write a content marketing strategy, even as a small business
Content marketing strategy can sound like one of those intimidating things. Bear in mind, there are very few businesses, particularly successful ones, that don’t have a plan for what they do. The most successful ones have a clear view on why they’re in business, as well as how they do the “what” of their […]