One of the great joys in my working life has always been about working with real experts in their field. Doesn’t matter what the expertise is in, there’s just something incredible about hearing from people who know their stuff. Except sometimes that expert voice isn’t appropriate. When people forget that the people they’re writing something […]
blogging for small businesses
Why your content routine may not be working any more
Did you make any new year resolutions on 6 April? I don’t think many of us did. But we all started a new tax year. The reason? Because aeons ago it was the start of the new year. It hasn’t been since about 1752. Yet we’ve stuck with it. For continuity. To avoid disrupting the […]
What’s harder than starting something?
Starting is hard. Doing something for the first time is hard. It’s supposed to get easier after that. But the next toughest thing? Starting again. Particularly after a long break or absence, for whatever reason. Why so quiet? It’s been over a year since my last post. No big reason for not writing, but hundreds […]
Sometimes you just have to start: the power of momentum
Just because something is a cliche doesn’t mean there isn’t a strong element of truth to it. Whether you’re thinking of eating an elephant or making a 10,000-mile journey, it really only matters that you make a start. The power of the SFD If you’re not sure what to write about, sometimes it’s best to […]
What to post on your blog when you don’t know what to write
The white screen. The flashing cursor. The looming deadline. The complete and utter lack of inspiration. We’ve all been there. Sometimes you are just completely out of good ideas, or you’ve left it to the last minute, and your brain has frozen. You just don’t know what to write. Bad content is worse than no […]