What do you know about vodka? Really true, high-quality vodka. It apparently takes the best grain and good water. If you’re Smirnoff, it also involves triple distillation and filtering it ten times. Smirnoff has a proud Russian heritage. And it makes cider. With vodka. The story of Russian cider As far […]
brand story
What’s the real value of your story?
Every product or service comes with a story. Someone tells you the story; you tell yourself the story. The story is part of the justification, even to ourselves, of the price. The most beautiful bag in the world Years ago, a client sent me a thank you gift. The most beautiful […]
Always speak in your own voice
Imagine you are a young brand, with a great story. You’re operating in an area of the market where there aren’t many authentic players. And you’re proud of your roots in Croydon, Your business has grown out of a barber shop; your focus is on “grooming for the black gent”. You’re young, ambitious, and […]
Why dreams have a place in every business
This Saturday is Make Your Dreams Come True Day. Which sounds like a wishy-washy kind of day, with rainbows and unicorns and no possible connection to your business. Except dreams can be incredibly powerful. Your dream has got your business to this stage already. That and a shedload of hard work, I get it. […]
When it’s time to bring in the professionals
When you’re a small business, particularly one starting out, you can be short of several key things: Time Money Experience It might be that you can overcome some of these shortages with things you might have in overabundance: Enthusiasm Sheer graft Naivety Just think about where these three things can get you. You’re full […]