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Helen Tarver - Freelance Copywriter

Freelance copywriter & content writer: get a taste for copy with bite

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Helen

What’s the catalyst in your founder story?

By Helen

Image shows a skateboarder against a yellow wall. Your catalyst propels your story forward.

Imagine if the bad guys had never turned up in Die Hard. Or if the Empire hadn’t killed Luke’s aunt and uncle. Suppose Roxie Hart hadn’t shot her lover in Chicago. Sure, John might have rekindled his relationship with his wife. Luke might eventually have got off the farm. Roxie might have become famous. But […]

How varied is your reading list this summer?

By Helen

I love a good pile of books, and my tsundoku habit has already been documented earlier this year. I’m currently reading Range by David Epstein, which is fascinating and is about taking a less specialised approach, being more generalist. So although I have a pile of copywriting and marketing books, I’m going broader, with some […]

What to do about the football

By Helen

Image shows a person kicking a football on a beach at sunrise or sunset. What to write about when you don't do football.

Apparently there is a big football match on this evening. In this household it’s a complete non-event. Not that I’m not patriotic, but I’ve never been into football. Apart from that brief period of being a season ticket holder at Crystal Palace. The things we do for “love”. But that aside, what do you do […]

Sometimes you just have to start: the power of momentum

By Helen

Image shows four lightbulbs in a line with a fifth pulled out to the right to illustrate ideas and momentum

Just because something is a cliche doesn’t mean there isn’t a strong element of truth to it. Whether you’re thinking of eating an elephant or making a 10,000-mile journey, it really only matters that you make a start. The power of the SFD If you’re not sure what to write about, sometimes it’s best to […]

To swear, or not to swear, that is the f*!#ing question

By Helen

Image shows an older woman with sunglasses on flipping the middle finger

Swearing is not big, and it’s not clever. Swearing is only done by people with a very limited vocabulary. Yes, we’ve all heard our parents, our teachers, just about everybody say something like that at some point in time. I can still remember old ladies fainting in the aisles of Boots when French Connection changed […]

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About Helen

I am a freelance writer for small and medium size businesses. Read More…

Latest Posts

Should your content get political? Do politics and business mix?

Should you get political with your content?

Don’t forget to go back and change the title

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