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Helen Tarver - Freelance Copywriter

Freelance copywriter & content writer: get a taste for copy with bite

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Blog

When it’s time to bring in the professionals

15/06/2017 By Helen Leave a Comment

Finding the right professionals to call in

  When you’re a small business, particularly one starting out, you can be short of several key things: Time Money Experience It might be that you can overcome some of these shortages with things you might have in overabundance: Enthusiasm Sheer graft Naivety Just think about where these three things can get you. You’re full […]

Never mis-sell the asparagus: 3 valuable lessons for any business

15/05/2017 By Helen 1 Comment

What's the hero of your story?

It Imagine that your customers have been waiting for something since last spring. Imagine that you’ve spent time attracting the kind of customers who care about their food, about seasonality. Imagine how thrilled they might feel when the spring menu has a fabulous sounding dish on it. One that really heroes that key ingredient: asparagus. […]

Can Twitter build your brand?

02/05/2017 By Helen Leave a Comment

Can Twitter build your brand? Not without some old fashioned leg work it can't

Anyone remember Twitter? It’s had more death knells than the death of blogging itself. But done well, it still can connect your brand to individuals in a very personal way, allowing you to respond with personality, with humour and with timeliness. Don’t underestimate the power of any of those things in building any kind of […]

Why should your business even have a blog?

03/04/2017 By Helen Leave a Comment

When there are a million macaron bakers, how do you make sure you stand out?

  Do you know there are over 1 million entries on Google if you’re looking for a macaron baker in the UK? 1 million possible routes to find  a provider of delicious clouds of colourful tastiness. Where the heck do you start? Probably at the top. And it’s probably no coincidence that the top 3 […]

Will you always remember the legend of how your brand started?

28/03/2017 By Helen Leave a Comment

  I’ve just come back from a 10 year reunion of people I used to work with, people who created a phenomenon in the beauty world. I think it’s worthy of the name legend.  We did lots of reminiscing about the big event, as it changed things overnight. And you know what? Even as the […]

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About Helen

I am a freelance writer for small and medium size businesses. Read More…

Latest Posts

break up content to help readers keep going

What makes truly useful content?

Be consistent everywhere you show up

How consistent is your content (and why it matters)

Mindful reactivity beats planning when the world is turned upside down

Time for mindful reactivity, not planning

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