“I don’t have time”. We all say it. We probably even think we mean it. But we all get the same number of hours allotted to us. Obama ran the US on the same number of hours as you get. Michelle Obama got those incredible arms and wasn’t exactly sitting around filing her nails […]
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This is not the post that I was planning today. I was midway through editing a post from a great interview with Richard Budd, the photographer. It was a fascinating conversation, that already caused me to rewrite a recent post. There’s lot of good stuff in it, on the value of photography, what happens […]
How to be the successful rebel in your industry
* I’ve been thinking a lot about rule breaking recently. Not in the break the law sense, but in the breaking the perceived wisdom sense. School rules Like in the way schools don’t like you to. Schools want you to go through their system, following the rules, doing it the way it’s done. Not rocking […]
What are the true icons of your business?
If you are a skincare or cosmetics fan of a certain age, that elusive thing of a “millenial”, then you’ll probably know what that photo is of. It’s an icon. To most people, it’ll look like a semi-transparent, pink bubble wrap wallet. If you’re in the know, then there were probably excited squeals. And […]
Why hire a freelance content writer or copywriter?
What’s the reaction when you tell people what you do for a living? If you’re a dentist, or a vet, or a doctor, then everyone gets that you did a large amount of training, so probably never try to tell you how to do your job. If you’re a programmer or a personal trainer then […]