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Helen Tarver - Freelance Copywriter

Freelance copywriter & content writer: get a taste for copy with bite

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Blog

Give in order to get: why it’s not all about you and your business

18/03/2017 By Helen Leave a Comment

Small business camaraderie in action

  It’s tough to get a business going, and once it’s going to keep it going. It’s very easy to just be in your own bubble, thinking you have to fight everyone else every step of the way. Camaraderie would be a weakness, a threat to sales, something to be avoided. There is a different […]

Content is more than pretty pictures or silly stories

14/03/2017 By Helen Leave a Comment

Why there's more to content than cute kittens and silly stories

Cute kittens. Celebrities not ageing well. Aliens in Area 51. We’ve all seen them, there’s pictures like this all over the web. And then there’s the headlines: 5 shocking facts about Brad and Angelina’s relationship Man found in jungle after 40 years stuns police Why this £39 box has supermarkets worried Which all count as […]

Don’t sell to me, solve something for me: how to create content people love

10/03/2017 By Helen Leave a Comment

Solve something for your customers

You’re in business, therefore you have something to sell. So everything you do is about the sell, right? Wrong. You might get to send a couple of sales pitches to customers, and get a bit of their attention. But when all they see from you are bits of content just pushing the hard sell, what […]

I know I should…I don’t have the time: solving the business conundrum

21/02/2017 By Helen Leave a Comment

I know I should...I don't have the time

  Two phrases that we say so often in life. I know I should go to the gym three times a week. I tell myself I don’t have time. And yet there’s time for chilling out. Which tells you more about my priorities probably, rather than my lack of time. The same applies to blogging […]

The story of my business? What story? – How to make your brand stand out through storytelling

17/02/2017 By Helen Leave a Comment

No business is a completely blank page without a brand story

  Really? Are you sure there’s not a story? There wasn’t a moment when the idea for your business struck you? Or when you knew you’d had enough of the regular 9 to 5? It doesn’t have to be epic. Not everyone is Richard Branson or Anita Roddick, but every business does have a story. […]

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About Helen

I am a freelance writer for small and medium size businesses. Read More…

Latest Posts

an old looking illuminated text written in German that must be modern as it references April 1929 in the text

Fall in love with subheadings (readers and Google will thank you)

The power of being persuasiveugh your words

Seven ways to make your content more persuasive

Create a tone of voice that sounds like a person

Eight simple steps to create your brand’s tone of voice

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