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Helen Tarver - Freelance Copywriter

Freelance copywriter & content writer: get a taste for copy with bite

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Why the (blogging) field of dreams does not exist (or why you have to work hard to tell your story)

08/02/2017 By Helen Leave a Comment

Because the Field of Dreams is just a dream

Build it and they will come. I know, it was a lovely sentiment, and a reasonable film. Well, compared to Water World for sure. Would be lovely, but it really only does happen in the movies. As fascinating as every word you write as you set about blogging for your business is, there aren’t that […]

Why tell a story?

08/02/2017 By Helen Leave a Comment

Why we tell stories, from caveman to digital man.

  There are two very simple reasons: .1/ People remember stories .2/ People remember how stories made them feel And those two things help people connect to your brand. Make you much more front of mind when they come to spend money. That’s surely a third good reason to tell a story. Just make sure […]

Blogging is dead. Long live the blog.

02/02/2017 By Helen Leave a Comment

Blogging is dead. Long live blogging.

You read this all the time: blogging is dead. There are 8.8 million entries on Google if you ask if blogging is dead. And then you’ll read another piece about such and such blogger making millions from their blog due to a tie up/book deal/tv show. So what’s going on? Probably something in the middle […]

Let’s talk

02/07/2016 By Helen Leave a Comment

I think every brand is different, and therefore every story is unique, and what you might need to work with me on is going to be different. You might want Just blog posts to fit with your brand story Help to work out what your brand story is Working out how to make that story […]

Freelance writer for small & medium sized businesses in the food, drink, beauty and wellness industries

29/06/2016 By Helen Leave a Comment

  I write to help you tell your brand’s story in a way that consistently inspires customers to do something. What you want them to do is up to you, and if you’re not sure on that part, I can help you with that too. Not sure what your story is? I can also help […]

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About Helen

I am a freelance writer for small and medium size businesses. Read More…

Latest Posts

an old looking illuminated text written in German that must be modern as it references April 1929 in the text

Fall in love with subheadings (readers and Google will thank you)

The power of being persuasiveugh your words

Seven ways to make your content more persuasive

Create a tone of voice that sounds like a person

Eight simple steps to create your brand’s tone of voice

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