Big businesses tend not to take sides. They try very hard not to offend anyone at all. They walk the middle of the road. They bend with the wind of opinion, apologising for everything. They are never, ever, political. Which is all very nice, but it tends to mean that we don’t really care […]
Private: Blog
Always speak in your own voice
Imagine you are a young brand, with a great story. You’re operating in an area of the market where there aren’t many authentic players. And you’re proud of your roots in Croydon, Your business has grown out of a barber shop; your focus is on “grooming for the black gent”. You’re young, ambitious, and […]
Why dreams have a place in every business
This Saturday is Make Your Dreams Come True Day. Which sounds like a wishy-washy kind of day, with rainbows and unicorns and no possible connection to your business. Except dreams can be incredibly powerful. Your dream has got your business to this stage already. That and a shedload of hard work, I get it. […]
What are the four simple things that make for great content?
It’s that time of year. Lots of talk of clean slates, resolutions, doing it differently. There’ll be lists and lists of things to do and not do. Where to be, when to post, what to post. How to get more likes, more shares. Of course, I could write about those things, but I won’t. […]
Fat Face and the story of going against the Black Friday tide
I was in Newcastle last week, and en route to the university, this sign in the Fat Face window grabbed my attention: In fact, I walked past it, then walked back because I didn’t quite believe it. Given we’re in the full throes of Black Friday Week/Fortnight, I thought what a brave move […]