It’s British Science Week starting on March 9th, an incredible opportunity for innovative content. The purple cow of content. No, really. I get it, yours is not a technical product or service. You don’t think of yourself as a science based business. But most businesses are at some level. Baking. Brewing. Distilling. Glass making. […]
Private: Blog
Building the perfect pie business with Bray’s Cottage Pork Pies
It’s the start of British Pie Week today. In spite of living near Melton Mowbray, the only pork pies that get eaten in my house are from Bray’s Cottage. I caught up with Sarah Pettegree, owner and pie maker extraordinaire, to talk about the role that content and social media has had to play […]
What’s your content plan for Mother’s Day? Four ideas to try
Mother’s Day in the UK is March 11th, so now is the time to really get your content ramped up. What are your plans? If you’ve not got going yet, then here’s a few ideas that you can easily action over the next day or two. The mothers in your business Tell […]
Ready for World Book Day? Why it’s about more than kids’ fancy dress
World Book Day used to strike fear into my heart as a parent, usually as the school seemed to decide very last minute that the kids needed to go in fancy dress. Thankfully my kids are beyond that age now! And I think for many small businesses it’s a great day to drive some […]
Why I’ve been doing newsletters all wrong, and what I’m going to do next
So, confession time. My newsletters have been terrible. Well, I say that, but in my head, they’ve been brilliant: informative, educational, funny, entertaining. Except that’s exactly where they’ve been. In my head. Not a single one sent out in over a year. Which is most definitely not best practice in building an audience, or keeping […]