Tomorrow is Look A Like Day. Which is a day I’m going to encourage you not to be involved in. Oh, ok, you could produce fun photos of you looking like the Queen, or Freddie Mercury, or whoever you like. What you shouldn’t do is do what anyone else is doing. Or trying to be […]
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Why UK Coffee Week is not just for coffee brands
UK Coffee Week falls at the end of April each year. Don’t get too comfy right now if you’re not in the coffee business. Don’t think that this isn’t a week for you to get busy on the content front and get in on the act. Each time you see one of these social […]
Content ideas are everywhere, if you look
I’ve had a few days away in Berlin, which was definitely some R&R time for me. But when you’re a small business owner, then you’re never entirely off. And as content is my business, then ideas and inspiration are my stock in trade. Thankfully, ideas are all around, particularly when you’re somewhere new. Or maybe […]
Which content marketing myths should a small business bust today?
Today is Unicorn Day, so it seems an appropriate day to talk about myths of content marketing. It’s amazing how quickly myths can crop up. Think about what a myth is. The dictionary definition is a traditional or legendary story, with or without a determinable basis of fact or a natural explanation. That last […]
Will you go for broke today?
Today is Go For Broke Day, a day that’s about giving something everything you’ve got. If you’re running a small business, then you’ll probably recognise that feeling. It’s your livelihood and probably takes up more time than any job in the corporate world ever did. What about your content? Do you go for broke […]