Starting is hard. Doing something for the first time is hard. It’s supposed to get easier after that. But the next toughest thing? Starting again. Particularly after a long break or absence, for whatever reason. Why so quiet? It’s been over a year since my last post. No big reason for not writing, but hundreds […]
brand storytelling
What’s not new in content but still important?
It’s that time of year when there are lots of lists about what’s new in content. It might be about the kinds of content you produce, where you put it, or the latest bits of technology you absolutely must have to make your content grab eyeballs. This is not about those things. We can sometimes […]
Avoiding greenwash in your content
As COP26 draws to a close today there’s no doubt that environmental issues will be high on many agendas. But once the last delegates have headed home, the banners have been taken down and the cameras turned elsewhere, will people still be talking about this? What if doing the right thing for the climate becomes […]
Keeping it simple, not simplistic
You are an expert in what you do. You know every step of the process from idea to delivery. The whys, the where, the how as well as the what. You know the history of your business and the industry you’re in. You’ve got a great store of knowledge to tell amazing stories from. But […]
Squandering your story assets
Did you know they reckon a Banksy mural appearing on your building can nearly double the value of your property? And I’m sure there are towns on the east coast that have been enjoying a Banksy Bounce after his summer spraycation left us a number of new pieces. You’d presumably be pretty thrilled. You’d look […]