Okay, so this is not just to get out of buying the coffee (see Tuesday’s post for details). These are just a few times words caught my eye in July, for many different reasons. I think this was July, as the World Cup wasn’t really an event in my household. But Yorkshire Tea was on […]
brand storytelling
Why small businesses can, and possibly should, be political
Big businesses tend not to take sides. They try very hard not to offend anyone at all. They walk the middle of the road. They bend with the wind of opinion, apologising for everything. They are never, ever, political. Which is all very nice, but it tends to mean that we don’t really care […]