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Helen Tarver - Freelance Copywriter

Freelance copywriter & content writer: get a taste for copy with bite

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Helen

Learning by accident

By Helen

Image shows a small child in blue shorts outside a red school door. Learning is lifelong.

This week has that definite back to school feeling, even if you don’t have kids in the school system or aren’t in the formal education system yourself. I’ve learnt three things this week: What my car alarm sounds like That my car zapper actually has a key inside it How to fix the back door […]

Why storytelling will always be important to businesses

By Helen

image shows text being typed on an old typewriter. It says once upon a time. Why storytelling is always important to businesses

What’s your favourite founder’s story? Could be Virgin, Innocent, Glossier…all businesses with great stories. Now, what about their best revenue numbers, or EBITDA? Why is that? Simple.   Your brain gets more excited by stories When you hear facts and data, then a few bits of your brain light up. If you’re fascinated by this […]

The art of not thinking (and finding the answer)

By Helen

Image shows a woman with a book open, staring at a phone screen and a laptop screen. The art of not thinking and the cult of busy.

There is an addiction to being busy, to accounting for every minute of our time. Corporate environments don’t help, where time at the desk certainly used to be the measure of effort and achievement. For anyone working in an industry where timesheets were the norm, then this would all be amplified. When your time is […]

It’s not just your image that needs a refresh

By Helen

Image shows a pile of old cassettes

God, I love the ’80s. We had some of the greatest music of all time, music that I never grow tired of listening to. Not you, Chris de Burgh. Lady in Red can stay off every playlist of mine. And probably the less said about Joe Dolce and Black Lace the better. But generally, it […]

Why you can’t codify success

By Helen

Image shows a man and a woman in a swimming pool in inflatable doughnut rings.

Big firms are obsessed with repeating previous successes, of doing it all over again and getting even bigger results next time. They talk a lot about how you codify success. But what if your biggest success is based on a fluke, a stroke of luck, being in the right place at the right time, or […]

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About Helen

I am a freelance writer for small and medium size businesses. Read More…

Latest Posts

Should your content get political? Do politics and business mix?

Should you get political with your content?

Don’t forget to go back and change the title

Created by AI. Image shows a woman in a mustard coloured shirt sat at a desk, writing a strategy and working on a tablet. She's surrounded by documents and books, with illustrations of planets and star systems behind her.

Do you still not have a strategy?

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