Annual reviews were one of the most loathed things when I worked for Boots. I was never sure who really got anything from it, what the learnings were. It surely generated a whole industry of paperwork and meetings. But looking back at a year can be many things when you run a small business. Enlightening, […]
Brand Building
What’s on your reading wishlist for Santa this year?
No surprise that as a writer I love books. I’ve written a few reading lists not to mention the tales of my tsundoku habit. As we head deep into the festive season, I thought I’d share what’s on my list to Santa and I’d love to hear what’s on yours. These are five on my […]
Squandering your story assets
Did you know they reckon a Banksy mural appearing on your building can nearly double the value of your property? And I’m sure there are towns on the east coast that have been enjoying a Banksy Bounce after his summer spraycation left us a number of new pieces. You’d presumably be pretty thrilled. You’d look […]
It’s not just your image that needs a refresh
God, I love the ’80s. We had some of the greatest music of all time, music that I never grow tired of listening to. Not you, Chris de Burgh. Lady in Red can stay off every playlist of mine. And probably the less said about Joe Dolce and Black Lace the better. But generally, it […]
What’s the catalyst in your founder story?
Imagine if the bad guys had never turned up in Die Hard. Or if the Empire hadn’t killed Luke’s aunt and uncle. Suppose Roxie Hart hadn’t shot her lover in Chicago. Sure, John might have rekindled his relationship with his wife. Luke might eventually have got off the farm. Roxie might have become famous. But […]