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Helen Tarver - Freelance Copywriter

Freelance copywriter & content writer: get a taste for copy with bite

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Brand Building

How varied is your reading list this summer?

By Helen

I love a good pile of books, and my tsundoku habit has already been documented earlier this year. I’m currently reading Range by David Epstein, which is fascinating and is about taking a less specialised approach, being more generalist. So although I have a pile of copywriting and marketing books, I’m going broader, with some […]

To swear, or not to swear, that is the f*!#ing question

By Helen

Image shows an older woman with sunglasses on flipping the middle finger

Swearing is not big, and it’s not clever. Swearing is only done by people with a very limited vocabulary. Yes, we’ve all heard our parents, our teachers, just about everybody say something like that at some point in time. I can still remember old ladies fainting in the aisles of Boots when French Connection changed […]

Why working in a shop makes me a better copywriter

By Helen

Image shows a woman in front of a display of gin bottles. Why working in a shop makes me a better copywriter.

If you follow me on Instagram, you’ll have seen this photo recently. No, it’s not me with my gin collection. I work a couple of days a week at Ammonite in Lyme Regis, and it’s brilliant for so many reasons. Some of them gin related. Does this mean I’m a bad copywriter? Maybe some of […]

Collect your brand stories now for the future

By Helen

Image shows an image of a library of books on a smartphone screen with a real book on a table in the background

“How did you get started?” As a founder of a business, you’d probably expect to be able to answer that question quite simply. But have you ever heard someone else tell your creation story? Or the story of your biggest success or failure? Your stories are as much a business asset as your product, your […]

Telling a great story about your brand has never been more important

By Helen

The brands that survive will be the ones we care about.

In October 2020, 6 million small businesses in the UK declared they were in a precarious position. This left 16 million jobs at risk. There were 190,000 retail jobs lost in the year from March 2020. It’s felt pretty gloomy. Good news is not all good news There are green shoots, with a stock market […]

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About Helen

I am a freelance writer for small and medium size businesses. Read More…

Latest Posts

Should your content get political? Do politics and business mix?

Should you get political with your content?

Don’t forget to go back and change the title

Created by AI. Image shows a woman in a mustard coloured shirt sat at a desk, writing a strategy and working on a tablet. She's surrounded by documents and books, with illustrations of planets and star systems behind her.

Do you still not have a strategy?

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