Are you guilty of tsundoku? And are your tsundokus out of control? I’ll admit, I had no idea I was guilty of this! I’m doing the Story Skills Workshop with Bernadette Jiwa and Seth Godin, and this came up in one of the calls. Tsundoku means: The practice of buying a lot of books and […]
Brand Building
Eight simple steps to create your brand’s tone of voice
“Don’t you take that tone with me, young lady.” “I really didn’t like his tone.” “Every time he opens his mouth, he just rubs me up the wrong way” We might think that getting wound up by someone’s tone is just about the way they say something, but it’s often the choice of words they’re […]
What can you steal from an expensive marketing campaign?
For many smaller businesses, we don’t often think about marketing campaigns. We’re a bit more one post to the next, today’s Instagram image but not tomorrow’s. A marketing campaign is just a set of stories and activities that all run off the same idea. The best ones have a consumer truth at the heart of […]
How consistent is your content (and why it matters)
The door opened, and the sound of laugher and good conversation spilled out onto the street. I’d waited nearly 20 years to eat at this restaurant again, and in the December tier 2 restrictions, it felt even more special. The kitchen at the back was in full swing, and the diners looked happy. And then […]
What positives can you possibly take out of a year as universally bad as 2020?
The words to describe 2020 are overused. There can’t be many of us that won’t be pleased to see the back of it. Amongst all the terrible news, there were always parts to conversations during this year that provided a glimmer of something better. Like weak watery sunshine breaking through on a winter’s day, […]