Sometimes I wish I’d stuck with 15-year-old me’s plan to be a dentist. Everyone knows what a dentist does. But want to see a tumbleweed moment? Tell people you’re a copywriter or a content writer. Yeah, family get-togethers and social events over Christmas were entertaining. But I don’t think it’s just copywriters that have this […]
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Why shoes appear in my business manifesto (& why that matters to what I do)
After the campaigning and last week’s election, we might all be somewhat tired of manifestos. But they’re not the sole property of political parties. At their heart, according to Collins, a manifesto is a statement published by a person or group of people in which they say what their aims and principles are. Now, why […]
What books are on your Christmas wishlist?
As small business owners, there are never enough hours in the day for the things you need to do today for your business. What about the things that it, and you, need for tomorrow? For me, reading, in whatever form you choose, is one of the ways of being able to fit in learning […]
Eight ways to pick the right external events to focus your content on
External events are useful prompts for your content. But, it seems like there are awareness days for absolutely everything (although if you wonder why some are more successful than others, you might want to see my top three reasons why some are not worth the effort). And content made up just of awareness days probably […]
Why some awareness days don’t work for your business
We’ve all heard about random days, like National Hot Pickle Day. Or Take Your Dachsund to the Theatre Day. Might have made that one up. But when you create compelling content focused on the right day, then there is the potential to have some real impact. So why do some days just not have any […]