In mid-September, I had a great day at “Shout All About It”, a fantastic free event for members of the Food & Drink Forum in the East Midlands. As the title might suggest, the day was about getting the story of your brand and product out there. I’d been invited to speak about working […]
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Taking a short break
I’m taking a couple of weeks off from posting here. I am in the middle of relocating, so seem to have spent most of my time surrounded by packing boxes, bubble wrap and tape. I’m enjoying the prospect of downsizing, not just my home but also all the things that we keep in our […]
What can your content plan learn from a sourdough starter?
It’s Sourdough September, not to mention it was bread week on Great British Bake off (we’re huge fans here). So, just for fun, but with some serious thoughts behind it, here’s why producing and working with content to drive your business is like a sourdough starter. Maybe grab some toast, and a cup of […]
How to reuse and recycle your content
In the spirit of Second Hand September, I thought it would be helpful to look at how you can reuse and recycle your content, which ultimately helps you reduce the amount of content you have to create completely from scratch. Reduce. Reuse. Recycle. Helpful for saving valuable resources, whether it’s plastic or your time. […]
Marketing on a tiny budget: lessons from the Edinburgh Fringe
What do you do when you’re part of the largest arts festival in the world, with over 3,500 different shows with over 55,000 performances, and you’ve got little to no money to spend on marketing? I think the obvious answer is work damned hard, having spent a fantastic week at the Edinburgh Fringe, dashing between […]