It’s summertime, and you’re either in the midst of your busiest season, or you’re trying to get some time off to recharge. It does mean that, unless you’re adopting radio silence on your activities, you’ll want to be efficient in creating content. Not rubbish content, but things that still have value for your readers. […]
Private: Blog
What’s on your summer reading list?
As kids start getting angsty about all the back to school signs, who’s going to break it to them that we’re never done with learning? I’ve got some long train journies coming up so am busy looking for new to me books to pass the hours with, and stimulate some new ideas. Here’s what’s […]
What’s the difference between your brand story and your brand stories?
I’ve written a lot about your brand story, about creating it and making sure everyone involved in what you do understands it and truly gets it. Your brand story should sum up where your business came from, what you do, where you’re going and why you do it, without being the length of a […]
Are you doing the easy things?
Creating and co-ordinating all your marketing activity is not easy. I don’t need to tell you that. You know how long it takes to come up with the ideas, put them into action and get things happening. It can get to feel like a hamster on the wheel, and constantly on the go. via […]
How design can help tell your story
Starting a business is not cheap, particularly if you are creating a product. For example, imagine you’re one of the many new gin distillers. A new still could cost you between £50k to £250k. And that’s before you get going on anything else. Perhaps you’ve had a huge lottery win, so can spend on every […]