You might be entirely up to speed with the recent changes at MailChimp and decided they have no impact on your business. Or you’ve already assessed your options and made some options. Then there might be those of you slightly scratching your head and wondering what I’m on about. Or you know something has gone […]
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10 questions to ask a freelance writer before you hire them
It’s a big decision to let someone else write about your business. In fact, some people don’t think you should do it. And obviously, some of us think it’s okay to hire someone else, if you find the right writer for your business. Very few small business owners ever really say to themselves “Oh, […]
Inspiring, amusing and obsessive reads for this Bank Holiday weekend
I know we’ve joked before as these long weekends have approached that when you run a small business then the idea of a weekend, long or otherwise, is sometimes a little tenuous. Whenever you might get some time to grab even 10 minutes, then each of these books offers something a bit different. No […]
How to ask your customers for testimonials with real clout
When was the last time you bought something without any recommendation, without doing any research? Or went to a play or restaurant without reading a review? Is there anything that doesn’t have two or three testimonials behind it these days? I think we’re in a world where every product or service has reviews written […]
A pork pie at a vegan banquet: fads, trends, cultural change & your content
Change is the constant in our lives. Which keeps things interesting, but slightly difficult from a business perspective. For example, think for a moment or two about the butchers and pork pie makers of the UK. In the past 12 months, one in eight Britons has now declared themselves vegan or vegetarian. A further […]