Do you believe in love at first sight? The thunderclap, coup de foudre?Those butterflies on steroids feelings in your stomach, and the absolute, unshakeable belief that you have met “the one”. Whatever it takes, that is your decision, and you are going to do everything to make it happen. Would you apply that to […]
Private: Blog
Apologies to Jeffrey Bernard: Helen Tarver is unwell
I find myself indisposed this week, so apologise for the lack of post. Unlike Jeffrey, this is not caused by alcoholic excess (though I did learn which pub is best in Lyme Regis for a lock-in). However, I did have a fall at the weekend which has rather messed up writing anything much. And […]
Telling product stories through your packaging: food and drink
I wrote recently about which comes first, your packaging design or your copy. In case anyone thought that I don’t love what the designers do, I wanted to share some great example from a recent trip. These are things where I think the design really enhances the story behind the products and brand. See if […]
Why you need to do you
How can a word be both overused, and yet completely critical to a compelling brand story? That word is authentic. When there are ever more stories being told, you are connected to more people and yet people are not sure who, or what, to trust. If you’re told that the news is fake, the […]
Celebrating our working relationships
This is not quite my usual Thursday kind of post. Though I imagine that I won’t be feeling quite my usual self today. With good reason though, as I am spending Wednesday night celebrating a 20 year working relationship. The working part is coming to an end as they retire, but hopefully not the relationship. […]