It’s very easy to get completely caught up in designing your first, or latest, product. It’s the bringing to life of your idea. Somehow it suddenly gets to feel real. With the designer, you agonise over colours, graphics and logos, textures, paper type, packaging type. Whether they’ve spelt your brand right. But all the […]
Private: Blog
Which books would you give on International Book Giving Day?
I’m not big on Valentine’s Day, but I do love that today is also International Book Giving Day. Continuing to learn, to look for new perspectives, to imagine new possibilities; isn’t this potentially what’s inside any book? Unlike trying to fit in a training course or workshop, you can always fit in reading with […]
The 0.75 second rule and creating stand out packaging copy
How long does it take you to decide to buy something new in the supermarket? Do you stand and read all the lovingly crafted copy on the front and back of the product? Do you admire the beautiful design, the quality of the packaging, all the little details that make up the lovely looking thing […]
The stories behind the stories at The High Street Delicatessen
Last week I wrote about what a brand story is, and this week I wanted to show you brand stories in commercial action. I met Barrie and JoJo through serendipity. On one of David Hieatt’s courses, I met Will from Auxilium Group. Who in turn tweeted about Brays Cottage fabulous pork pies, which I’ve been […]
What exactly is a brand story?
When people ask what I do, I tell them I help smaller businesses tell their brand story for business results and brand love. Which usually then leads to the question of what exactly is a brand story? Sometimes it’s easier to say what a brand story isn’t as a starting point. A brand story […]