In a world that can seem to be obsessed by big, we can forget the power of small. And I think it’s a secret power, possibly even a superpower. Consider the switch in just two words, and the impact. Back in my corporate days, I worked for a lot of different leaders. Quite often the […]
Private: Blog
Time to get up to date: should you update your old blog posts?
Some things in life are timeless: Judi Dench, It’s a Wonderful Life, the smell of fresh bread. Some things age well: good wine, Parmesan cheese, George Clooney. And some things just don’t have what it takes: milk beyond about three days, 1970s flares, George Hamilton. Most things that are timeless or age well probably […]
What to do about Brexit
I’ve held off writing this post, and debated whether to write it or not. That’s not because it’s a political post, more because the Brexit situation changes every day. By the time this is published, there will already have been at least one major vote on the matter this week, possibly two. By the […]
What can you learn from fiction writers to create better brand stories?
It’s World Book Day today. Which means if you’re a parent of children of a certain age you’ve probably had some panicked moments of coming up with an outfit! Hopefully, that’s over with now, so grab and coffee and relax, and take a moment to consider what you can learn from writing fiction to […]
How to write product copy that makes people go “oh yes”
Product copy has many jobs to do, but also many ways to do it. At the sharp end, on the shelf in a retail store, it has to make people say “oh yes” and stick it in a basket. In about 0.75 seconds or less. At the other end of the spectrum, online space […]