Apologies to John Wannamaker for mangling his quote about advertising, and for anyone offended by my doubting of their content. But I’d stand by it, and even say 100% of our content is pointless if we don’t review and know what is working for our customers and, ultimately, for our business and learning from it. […]
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Curve balls, lemons and your content: what would you do?
There are very few things in life that are certain. I mean, I’m pretty sure that Christmas Day is still December 25th. February will still follow January. If you’re in the calendar business, then you’d think that years of there being a Bank Holiday on the first Monday in May wasn’t set to change. […]
Slight change of plans this week
Just to say sorry for lack of post this week. Having left some final tweaks to this week’s post to last night, (yes, I know I tell you about planning your content…sometimes life happens) had a slight gas emergency which has rather knocked the night’s plans out. All sorted, my thanks to the […]
How to solve a seasonal headache for your customers this Christmas
Sorry to mention the C-word, but for many people the half-term holidays, Halloween, the clocks going back…any of these signal the start of the festive season countdown. If you run a product business with a final quarter bias, then you’ll have been in Christmas mode for months. But whatever kind of business you run, […]
What are your valuable gems of hidden content?
As part of my presentation on how not to work with bloggers, I also talked about three kinds of things that bloggers would want to hear from you about. The most surprising thing to food and drink producers was that their processes, their day to day business, could be fascinating content to the right […]