Toddlers screaming. Teenagers sulking. The menopausal amongst us being, well, menopausal. Those are the kinds of things we tend to think about when we think of hormones. Great stories need hormones You might never have thought about it before. But every piece of content, from Star Wars to Kim Kardashian’s sex tape, activates your hormones. […]
Blogging for business
Collect your brand stories now for the future
“How did you get started?” As a founder of a business, you’d probably expect to be able to answer that question quite simply. But have you ever heard someone else tell your creation story? Or the story of your biggest success or failure? Your stories are as much a business asset as your product, your […]
How to prioritise content when you’re busy
It’s just over a year since I wrote 47 things to do when business is slow. We were all about to enter our first lockdown, and we had no idea what was ahead. For all kinds of businesses, things changed in a matter of moments. Thinking about how to prioritise content probably wasn’t top of […]
What to post on your blog when you don’t know what to write
The white screen. The flashing cursor. The looming deadline. The complete and utter lack of inspiration. We’ve all been there. Sometimes you are just completely out of good ideas, or you’ve left it to the last minute, and your brain has frozen. You just don’t know what to write. Bad content is worse than no […]
Why an out of date blog is worse than no blog at all
What’s the date of the last post on your company blog? Perhaps you’ve got a regular rhythm, and your last post is in line with that. It doesn’t matter what that rhythm is, daily, weekly, monthly. It’s just whether you’re able to keep it up or not. You’re not alone if it’s been quite some […]