It’s that time of year when there are lots of lists about what’s new in content. It might be about the kinds of content you produce, where you put it, or the latest bits of technology you absolutely must have to make your content grab eyeballs. This is not about those things. We can sometimes […]
Blogging for business
Why I hate those “453 things for your to-do list in 2022” type of posts
If your inbox is anything like mine, then you’ll be inundated with posts telling you what you should be putting on your to-do list for next year. And they drive me nuts. Here’s why: A huge number of the items on the list this year were on last year’s list I’m all for recycling, but […]
Avoiding greenwash in your content
As COP26 draws to a close today there’s no doubt that environmental issues will be high on many agendas. But once the last delegates have headed home, the banners have been taken down and the cameras turned elsewhere, will people still be talking about this? What if doing the right thing for the climate becomes […]
Keeping it simple, not simplistic
You are an expert in what you do. You know every step of the process from idea to delivery. The whys, the where, the how as well as the what. You know the history of your business and the industry you’re in. You’ve got a great store of knowledge to tell amazing stories from. But […]
Learning by accident
This week has that definite back to school feeling, even if you don’t have kids in the school system or aren’t in the formal education system yourself. I’ve learnt three things this week: What my car alarm sounds like That my car zapper actually has a key inside it How to fix the back door […]