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Helen Tarver - Freelance Copywriter

Freelance copywriter & content writer: get a taste for copy with bite

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Blogging for business

Why storytelling will always be important to businesses

By Helen

image shows text being typed on an old typewriter. It says once upon a time. Why storytelling is always important to businesses

What’s your favourite founder’s story? Could be Virgin, Innocent, Glossier…all businesses with great stories. Now, what about their best revenue numbers, or EBITDA? Why is that? Simple.   Your brain gets more excited by stories When you hear facts and data, then a few bits of your brain light up. If you’re fascinated by this […]

The art of not thinking (and finding the answer)

By Helen

Image shows a woman with a book open, staring at a phone screen and a laptop screen. The art of not thinking and the cult of busy.

There is an addiction to being busy, to accounting for every minute of our time. Corporate environments don’t help, where time at the desk certainly used to be the measure of effort and achievement. For anyone working in an industry where timesheets were the norm, then this would all be amplified. When your time is […]

Why you can’t codify success

By Helen

Image shows a man and a woman in a swimming pool in inflatable doughnut rings.

Big firms are obsessed with repeating previous successes, of doing it all over again and getting even bigger results next time. They talk a lot about how you codify success. But what if your biggest success is based on a fluke, a stroke of luck, being in the right place at the right time, or […]

What to do about the football

By Helen

Image shows a person kicking a football on a beach at sunrise or sunset. What to write about when you don't do football.

Apparently there is a big football match on this evening. In this household it’s a complete non-event. Not that I’m not patriotic, but I’ve never been into football. Apart from that brief period of being a season ticket holder at Crystal Palace. The things we do for “love”. But that aside, what do you do […]

Sometimes you just have to start: the power of momentum

By Helen

Image shows four lightbulbs in a line with a fifth pulled out to the right to illustrate ideas and momentum

Just because something is a cliche doesn’t mean there isn’t a strong element of truth to it. Whether you’re thinking of eating an elephant or making a 10,000-mile journey, it really only matters that you make a start. The power of the SFD If you’re not sure what to write about, sometimes it’s best to […]

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About Helen

I am a freelance writer for small and medium size businesses. Read More…

Latest Posts

Should your content get political? Do politics and business mix?

Should you get political with your content?

Don’t forget to go back and change the title

Created by AI. Image shows a woman in a mustard coloured shirt sat at a desk, writing a strategy and working on a tablet. She's surrounded by documents and books, with illustrations of planets and star systems behind her.

Do you still not have a strategy?

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